This covers a wide spectrum of activities, from creating a message of how you want your company to be seen and recognized, to employee and community relations.
Corporate Positioning
With competition intensifying, companies must work harder than ever to differentiate themselves from the pack.  It’s not just about managing the ‘real’ assets of a company.

You need to show the market what unique and/or added values your company can bring to the market.

Established companies could look to new market sectors for growth and, in doing so, look for a way to redefine themselves for both past and future stakeholders.

The MTI Network can create research based solutions.  Research is essential in establishing levels of knowledge and attitudes that may exist among your specified target audience.

We then analyse the response and together with a company’s management, formulate communication strategies to mould the opinions of your target market to what you would like it to be.
Crisis Communications
A crisis can occur in any aspect of your business, at any time.  It is essential that companies prepare themselves for potential incidents and have a firm and workable plan in place to deal with any crisis as and when it may occur.
Financial Communications
Raising Capital, secondary offerings, private equity offerings, going public/private, restructuring, investor relations  -  these are all “communication issues” that require a dedicated plan to maximize such specific marketing efforts.

Mergers & Acquisitions
Communications to your own existing and new potential shareholders is of prime importance - uncovering value, protecting value, getting the message of advantages and benefits across to all parties involved, important issues that require sound and co-ordinated communications.
Litigation support
In certain instances, the media and a good communications plan can assist in bringing information to the attention of all parties involved in litigation, outside of the legal process – to help shape the opinions of law makers and the parties involved.
Industrial relations
Disputes are often the result of mis-communication. Make a point of involving all parties in discussions and keeping them aware of what your company’s plans are. Engage the parties with factual data, create sympathy and empathy where it counts, by communicating, professionally and regularly.
Employee Communications
Business management is more and more about the management of accelerating change.  Good internal communications is fundamental to the process of successful corporate change. Motivation is a powerful force and in today’s markets .. money is not the only answer.
Media Relations
Critical to the success of any overall communication strategy.

We understand the media and what makes a story. We know how to brief media on a background basis and we match the client message to the right media outlets.

Community Relations
Today, every company has a social responsibility to its community, be it their home port or major geographical area of activity.  And never more so than in the shipping industry, which abounds with false perceptions of pollution, money oriented owners using any means to save money and so on. A little effort can show communities the positive aspects of shipping .. but only if you take the effort to make it known .. i.e. communicate.